Darren Rayner explores how action sports filmmaking inspires bold, authentic brand storytelling in this session on motion-driven content.
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Darren Rayner – Storytelling in Motion: Lessons from Action Sports Films to Branded Content
From being a co-founder of Voleurz, producing action sports films and clothing brand, to being the Head of Creative at Magnafire Media, Darren Rayner has built a career on crafting authentic, visually striking narratives. In this session, Darren will share how he blends the authenticity of action sports storytelling with the strategy of brand-focused filmmaking. Don’t miss this opportunity to hear from a creative pioneer from the Sea to Sky region who’s mastered the art of connecting with audiences through motion.
Darren Rayner is the founder of Magnafire, a creative content studio specializing in scalable video production for brands in the sports, outdoor, and adventure industries. Drawing from his experience as a filmmaker and co-founder of the grassroots brand Voleurz, Darren has built a reputation for crafting bold, impactful content that resonates across platforms.
With a passion for storytelling and a knack for turning ideas into entertainment, Darren leads Magnafire by helping brands amplify their impact through creative and authentic campaigns.
